No matter what you put on the cover, keep the six functions of covers in mind:
1. Familiar recognition from issue to issue(that's the brand)
2. Emotionally irresistible(that's the image's appeal)
3. Arousing curiosity ( that's to pull the casual glancer in)
4. Intellectually simulating, investing( that's to promise benefits)
5. Efficient, fast, easy to scan (that's showing off the service)
6. With the investment of money and time(that's the "What's in it for me?")
Four reasons not to judge your cover on screen:
The screen is the wrong size.
It lacks scale because it is isolated in its own magic electronic world.
It glows in vivid colors that will inevitably turn disappointingly dull when printed in ink.
It is not physical, it is virtual.
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